Variety is the spice of flight - salvador
AIRLINE AD CAMPAIGN
Salvador is in its people. most famously, the ever smiling, welcoming and spin dancing “baianas”.
The project proposed the creation of graphic assets to advertise a new flight route from YVR to an exciting location with the headline “Variety is the Spice of Flight” using a collage of photos, including an image of an airplane and copy provided by the client. Salvador, Brazil, was selected because of its famous cuisine packed with a variety of spices. The city is is known for its historical center, its gorgeous windy beaches and its welcoming people, who have a unique culture Afro-Descendent culture in Brazil. The figure of the Baiana was used to represent the city hospitality as they are major players in its touristic activities: dressed in traditional garb, selling typical foods, dancing and posing for pictures. The city’s most famous souvenir, the colorful “Fitas de Bonfim” ribbons inspired the color palette and the shapes of the curves, also influenced by the movement of the wind and waves. The Baiana looks expectatly at the plane crossing a veil of Bonfim Ribbons to welcome people and share Salvador’s wonders with them.
The curved lines were inspired by the souvenir ribbons and the spinning movement of the Baianas.